With 15 years of experience in the trade show shipping industry and hundreds of thousands of hours spent at trade shows worldwide, Exhibit Transport has amassed a wide range of knowledge when it comes to making a trade show appearance successful. If your company is considering making an appearance at an upcoming industry trade show, these handy tips and tricks can help you get the most out of your experience!
- Researching the trade show you intend to attend is always highly advisable. The companies responsible for hosting the trade show may be over-hyping it in hopes of boosting attendance. We recommend speaking with other companies that have attended that particular trade show in the past to see if they would recommend it. If you're a new company – make sure the trade show you're attending is a proven venue with a guaranteed large turnout and not a new show that may or may not attract the amount of attendees you're hoping for.
- Focus on trade shows you will get the most out of. Ideally, you want to make appearances at trade shows that will be attended by decision makers for other companies you want to do business with, rather than a scattershot approach that targets trade shows that might not be a good fit for your company.
- When you're preparing for a trade show appearance, put the word out with your existing customer base and potential customers in your market that you will be making an appearance at a specific trade show. Ideally, you can use this trade show appearance to make a big announcement about a new product release or new service you're offering.
- Rehearse your trade show sales team. Make sure they understand exactly how you want them to represent your company at the trade show so that you can maximize your potential opportunities to make a sale or generate new leads at the trade show. Not every person who stops at your booth is necessarily going to be a good lead – make sure that your sales team is able to qualify them quickly before making a sales pitch. Conversely, make sure that they do immediately engage anyone who does stop at your booth.
- If you get new leads on potential business, make sure you followup immediately after the trade show is over. You want to strike while the iron is hot and the memory of your company is still fresh in a potential customer's mind.
- Come up with an eye-catching exhibit, signage or other way to grab the attention of trade show attendees and bring them to your booth. If utilizing signage or billboards – make them easy to scan and give trade show attendees an immediate reason to stop at your booth to learn more about what you can offer.
- If you plan on offering giveaway items – offer an item that is of immediate value such as a marketing guide or book that a potential customer could get some use out of.
If you have a booth, product demos and other properties that you will need to have shipped to the venue beforehand – contact Exhibit Transport well ahead of time. Our expert staff will gladly assist you in finalizing all the details necessary to get your trade show properties shipped to the venue right on schedule. Don't trust the success of your trade show appearance to just anyone – Exhibit Transport has the proven track record that other trade show shipping companies just can't match!
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